Raptive
As an Interactive Designer at Raptive, I focused on creating digital experiences that were not only visually engaging but also intuitive and impactful. Starting with core design projects, I soon became the go-to designer for the sales team, partnering with stakeholders to develop custom visuals and assets that elevated key campaigns and drove measurable results. This role gave me the opportunity to work closely across teams, merging creativity with strategy to deliver meaningful solutions.
From Mocks to Market
Collaborating closely with sales representatives and brands, I translated campaign goals into compelling mockups that aligned with both client expectations and audience interests. By focusing on engaging visuals and clear messaging, I created ad concepts that resonated with users and encouraged clicks. This process involved understanding the brand’s identity, incorporating feedback from stakeholders, and ensuring the final designs captured attention while driving measurable engagement online. Below, you will see some examples of mobile and desktop mockups created before they went live.
Powering Brand-Creator Partnerships
I helped bring brand-creator collaborations to life by designing and assembling engaging content for campaigns featured across Instagram, blogs, websites, and other platforms. Working with both brand assets and creator-provided materials, I ensured the content was visually cohesive, aligned with campaign goals, and optimized to capture audience attention. By focusing on seamless integration of brand messaging into creator-driven content, I contributed to impactful campaigns that resonated with audiences and strengthened brand visibility.
This example highlights a brand partnership between The Woks of Life and Whole Foods, where an ad for baby broccoli was placed directly within the recipe for turnip cakes. This integration aligned with the creator's content style, ensuring the promotion felt natural while effectively showcasing the product in a relevant and engaging context.
This example showcases a brand partnership between My Chic Obsession and Crest, featuring a banner ad placed at the bottom of the creator's blog post. The placement highlights Crest in a subtle yet visible way, aligning with the blog’s content while effectively promoting the brand to the creator's audience.
Throughout the blog post, Crest is called out and highlighted multiple times within the creator's copy, seamlessly integrating the brand into the content while reinforcing its presence alongside the banner ad.