POCHx
Being Mexican-American means living in the in-between. Not fully one, not fully the other, but something entirely new. POCHx was born from that space: the hyphen, the remix, the overlap. It’s a celebration of duality and the evolution of culture when borders, languages, and generations blur. As someone raised in a household where Spanglish echoed louder than either English or Spanish alone, I created POCHx to honor that complexity with humor, design, and nostalgia. It’s playful, but it’s personal. It’s rooted in identity, but it doesn’t take itself too seriously. POCHx is for anyone who’s ever felt like too much of one thing, or not enough of another, and decided to turn that into power.
The Concept
POCHx (pronounced poach-sh) is a reclaimed identity rooted in living between worlds, Mexican and American, past and present, tradition and reinvention. It stems from Pocho and Pocha, terms once used to shame those seen as disconnected from their roots. But this isn’t about shame. This is about reclamation. The “x” carries weight: it nods to inclusivity, gender fluidity, and ancestral languages like Nahuatl.
It’s not an erasure—it’s an evolution.
Pochx is for those whose identity is a beautiful contradiction.
Who speak in Spanglish.
Who honor the old ways while shaping the new.
Who feel they don’t fully belong to either side—but are still whole.
Culture is our contradiction.
Our power lies in the mix, the tension, the duality.
We’re not half of anything—we’re too much of everything.
Visual Identity & Creative Direction
POCHx looks how it feels: loud, nostalgic, and unapologetically in-between. The visual language pulls from Mexican kitchens and swap meets, late-night corner stores and abuelita’s altar. It’s telenovela drama meets bootleg meets lowrider flyers meets 2000s graphic tees. It’s chaos, but it’s curated.
The brand blends vintage textures with bold type, hand-drawn marks with digital grit. Nothing’s polished on purpose. It’s lived in, like a sticker-covered water bottle or a denim jacket passed down and patched up over time. Colors are pulled from hot sauce labels, plastic bags, tortilla packaging, and faded family photos. It’s all familiar, but slightly off, in a way that feels right.
Design-wise, POCHx plays with tension. Soft vs. hard. Sacred vs. silly. Clean grids fighting with messy layers. That’s the point, because identity doesn’t come neatly wrapped, and neither should design.
What I created
POCHx began with merch, but each piece is more than just something to wear. Every graphic tells a story. Some are bold and in your face, others are quiet nods only recognized by those who know. Hidden meanings, layered references, cultural cues; nothing is random. From colors to typography to texture, it’s all rooted in lived experience and ancestral echoes.
The drops are intentionally limited. Not because it’s trendy, but because it’s personal. POCHx isn’t chasing hype,
it’s building connection.
But make no mistake, POCHx was never meant to stop at merch. The vision is bigger. It’s a growing space for those of us who exist in the in-between to feel seen, heard, and celebrated. A platform to share stories, to laugh at the overlap, to honor the struggle, and to proudly live out the contradiction. It’s not just a brand. It’s a belonging.
