REI Co-op
At REI Co-op, I contributed to shaping the visual storytelling behind one of the most recognized outdoor brands. As a Visual Designer II, I created engaging marketing assets across digital and physical spaces, helping to drive customer engagement and brand consistency. Through collaboration with internal teams and external vendors, I played a key role in delivering high-quality designs that resonated with REI’s community, reinforcing the brand’s mission to inspire a life outdoors.
Designing for Impact Across Digital and Physical Spaces
My role spanned a wide range of creative projects, from designing email and social media marketing assets to developing large-scale sales materials across digital and in-store platforms. Beyond digital, I collaborated with cross-functional teams and vendors to design event materials such as race archways, banners, tents, and donation bin posts—ensuring every touchpoint was visually cohesive and brand-aligned. Additionally, I contributed to the review process, working with the team to ensure high-quality standards and design consistency across all marketing efforts.
A Team, A Mission, and A Shared Love for the Outdoors
Working at REI was an incredibly rewarding experience, as it combined my passion for design with my love for the outdoors. Being part of a talented and inspiring creative team made every project exciting, and the company’s mission deeply resonated with me. I’m grateful for the opportunity to contribute to a brand that encourages people to explore, connect, and protect the natural world.
